Looking for the best AI writing tools can be overwhelming. There are already hundreds of them catered to assist you in writing essays, rewriting blogs, generating social media captions, and more. But for eCommerce content, a comprehensive solution is needed to make sure you get the best purchase possible.
An SEO writing AI tool stands out in efficiency as it puts together two capabilities into one solution. First, it generates compelling content that can persuade your target market, and second, it makes your product text effective to boost your search results page visibility. Gone are the days that you needed separate SEO and writing tools!
From keyword research to SEO product grid overview, here are the best features you should look out for to make sure you get your money’s worth when it comes to investing in AI for your online business.
- Keyword research
There is no SEO in this niche AI solution without keywords. Keywords are the foundation of search engine optimization. Afterall, keywords, according to Ahrefs, “can make or break your SEO campaign”. That is why having the right ones in your content is essential to help you rank high in search results.
A comprehensive keyword research feature is a must-have if you’re looking to invest in an SEO writing AI tool. It should not only give you simple keyword suggestions. The SEO writing AI tool should also make sure you know the ins and outs of keywords.
What does that mean? Well, keywords are not all the same. Here are a few factors that affect differences:
- Keyword intent. A keyword can have informational, navigational, commercial, or transactional intent depending on the purpose of the user.
- Search volume. This is the average monthly queries of the keyword.
- Difficulty score. Ranging from high to low, it defines how hard it is to rank for the specific keywords. The lower the level the lower the competition, making it easier to target and rank for the keyword.
To reduce the risk of ineffective SEO campaigns, your SEO writing AI tool should have an extensive keyword analysis insight feature. Their analytical capabilities will help you automatically select what keywords to target in only a few seconds.
- Keyword optimization pipeline
Search engines tend to prefer websites that are more established in SEO. So,
If you’re a new webshop aiming for high-volume, high-competition words, you may find it hard to dominate the search results pages because of competition who has been in the game for much longer.
A good rule of thumb is to start your SEO optimization little by little. A gradual process to the top is where an SEO writing AI tool can help you with.
With this unique feature, you can start and continue your SEO optimization like this:
- The AI will analyze and collect the best low-difficulty keywords with high search volume to optimize your content with.
- They will integrate these key phrases into your product text to make it search-engine-friendly as well as engaging to your target demographic and consistent with your brand tone and style.
- Once your page is ranking for these low-difficulty keywords, your SEO writing AI tool will collect a new set of keywords with a slightly higher difficulty level. It will then integrate it into your content and wait for your site to rank for these new keywords.
The cycle repeats and repeats until you get the trust of search engines, giving you an increased chance at ranking for high difficulty keywords. If you have big eCommerce competitors, your AI solution can help you gain their SEO strength with a keyword optimization pipeline without needing hours of work or an SEO agency to do it for you.
- Dynamic content updates
The Internet is a fast-paced environment. There is always something new or something that changes. SEO is the same. Keyword trends can easily change, too.
There are many factors why keywords change. Here are a few:
- Search behavior evolves over time because trends change, meaning people’s interests change constantly. Seasons or time of year can change this such as for sunglasses. It can rank for “winter glasses for driving” to combat snow glare and for “best sunglasses for summer” for people planning vacations.
- Search engines update their algorithm to combat spam and improve overall search results.
- A change in the SEO strategies of your competitors can also affect keyword rankings.
This task of constantly monitoring keywords is time-consuming, especially if you have lots of products listed in your webshop. But this feature of an SEO writing AI tool can help make it easier.
It can monitor the web for you not only to analyze the best ranking keywords but also to instantly update your webshop content. It’s a two-in-one solution to keep your site fresh and visible in search results pages.
In addition to that, there are advanced features that can bulk rewrite your whole product catalog. This gives you updated content that is consistent and optimized in just a matter of minutes.
Your SEO writing AI tool should also keep things in order and well-documented. A feature that keeps the history of your keywords is helpful to analyze the trajectory or performance of your SEO campaigns.
- Comprehensive on-page SEO
Category or collection pages and product descriptions are important eCommerce content. They help customers get to a specific product or learn more about the item before making a purchase.
While these two product texts should clearly be keyword optimized, they are not the only text elements you need to keep in mind.
An SEO writing AI tool should give you a comprehensive solution to satisfy all webshop content. Check out these other text elements in your eCommerce store:
- Meta titles and descriptions are what persuades the searcher to click on your link. Optimizing it with the right keywords can help you encourage them to check your store or product out.
- Image alt text describes the picture on your shop. Having an SEO writing AI tool integrate it with effective keywords can provide search engines information about the images on your site.
- Open graph texts are the brief overview of your webpage when you share a link on social media. Optimizing them can help drive traffic back to your online store when you add keywords into the title and description.
With this feature, AI can help you maximize your content marketing efforts, ensuring that every important text element has a positive impact on search engines.
- SEO product grid visualization
Running an eCommerce store pulls you in many directions. From checking on inventory to shipping orders, sometimes, getting a quick overview of what’s happening with your SEO campaigns is a nice report to have.
Allowing you to check your SEO directly from your product grid can be helpful to catch up on your content optimization. This feature in your SEO writing AI tool can give you an overview of your traffic potential and the number of keywords you’re using on the page.
The quick visualization of your SEO can:
- Give you a bigger picture of how your generated SEO-friendly content will look like for each product listing.
- Check which content generated by your SEO writing AI tool has been finalized, transferred, and published to your eCommerce website. This will help you see which content is live or in use to boost your results page visibility.
An organized and clear display of your keyword-optimized product text can simplify your content management. Creating a visually intuitive process, your SEO writing solution can empower you to stay on top of your optimization efforts.
Key Takeaway
Choosing an SEO writing AI tool is an investment with many benefits for your online business. While it does have advantages in streamlining your SEO content creation, it also makes webshop operations more scalable and cost-effective.
To experience the benefits of integrating tech into your marketing efforts, make sure to find an SEO writing AI tool that offers a comprehensive suite of features that allows you to be competitive in search results pages.